The solution to your workflow challenges

Manage any promotion across all channels in a centralised hub. Coordinate activities between relevant departments and empower your suppliers to collaborate on promotions.

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Instore Signage
Use case

What can Encode Promotion Management do for you?

Encode Promotion Management gives you the power to easily and accurately plan successful future promotions, incorporate their impact into the overall retail planning process, and evaluate their effectiveness. It is designed to streamline your entire marketing campaign & content lifecycle - and create full transparency.

Ensures the correct product is promoted for a given region and channel, all while disseminating consistent product information
Ensures the correct product is promoted for a given region and channel, all while disseminating consistent product information
Provides seamless data and content integration with your customer experience and supply chain technology stack
Provides seamless data and content integration with your customer experience and supply chain technology stack
Delivers rich, relevant and contextualized promotions and product content across your commerce landscape
Delivers rich, relevant and contextualized promotions and product content across your commerce landscape
Instore Signage – 1

Solve the problem with Encode Promotion Management

What is the challenge?

Teams and partners are not aligned on all plans from request through to execution in order to deliver meaningful promotions at scale.

What is the solution?

An adaptable platform that is tailored to your unique promotion commercial and content needs - not the other way around.

What is the outcome?

Reduce time to execute by 50% and significantly increase the quality and quantity of content that can be activated without adding more resources.

Features

Plan Successful Campaigns

Encode’s marketing orchestration solution provides marketers with detailed visibility to resources and work status. It is designed to streamline your entire marketing campaign & content lifecycle - and create full transparency.

Yearly promotion calendar provides visibility into all promotional activity for categories and products helps to identify the optimal cadence for offers
Yearly promotion calendar provides visibility into all promotional activity for categories and products helps to identify the optimal cadence for offers
Define campaign type, budget, and sales start and end dates. Select channels with unique effective dates, production schedule, and budgets
Define campaign type, budget, and sales start and end dates. Select channels with unique effective dates, production schedule, and budgets
Quickly create a new promotion for one or more products and apply pricing and date ranges
Quickly create a new promotion for one or more products and apply pricing and date ranges
Marketing Work Management – 1
Features

Forecast Impact on Demand

Captures the promotional lift impact and automatically adjusts the forecast for the period of the promotion
Captures the promotional lift impact and automatically adjusts the forecast for the period of the promotion
Understand how and when the product was previously promoted, and what the results of the promotion were
Understand how and when the product was previously promoted, and what the results of the promotion were
Configurable metrics include net margin, net cost, projected sales, turnover and vendor participation
Configurable metrics include net margin, net cost, projected sales, turnover and vendor participation
Instore Signage – 3
Features

Quickly Execute Planned Promotions

Encode’s marketing orchestration solution provides marketers with detailed visibility to resources and work status. It is designed to streamline your entire marketing campaign & content lifecycle - and create full transparency.

Encode Content Hub manages product information digital assets including product images, manufacturer logos, and icons
Encode Content Hub manages product information digital assets including product images, manufacturer logos, and icons
Encode Proofing ensure promotion accuracy with workflows that can be configured to control the review and approval processes
Encode Proofing ensure promotion accuracy with workflows that can be configured to control the review and approval processes
After promotions are approved, the content can be automatically exported to the appropriate execution systems for each channel
After promotions are approved, the content can be automatically exported to the appropriate execution systems for each channel
Instore Signage – 4
Features

Analyze and Evaluate the Effectiveness

Evaluating the effectiveness of promotions, and understand how they impacted the overall product category
Evaluating the effectiveness of promotions, and understand how they impacted the overall product category
Better allocate space for different products and categories in print advertising, by analyzing the return on investment (ROI) of each page
Better allocate space for different products and categories in print advertising, by analyzing the return on investment (ROI) of each page
Decide how much to invest in online versus online media and understand the impact advertising channels will have on your bottom line
Decide how much to invest in online versus online media and understand the impact advertising channels will have on your bottom line
Marketing Work Management – 4

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Ready to get started?

Our in-house experts can walk you through everything you need to know.

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